A firm new start!

What it is: Feel instantly firm, with a renewed, plumped complexion and a smoothed-out look to lines and wrinkles, Flat Out Firm™ is a go-to underlayer that instantly absorbs. Four distinct hyaluronic acids instantly provide targeted hydration to skin's inner layers and all the way up to the surface, boosting the moisture barrier.

Why you'll love it: Infused with the humectant provitamin B5, organic rose hydrosol, and FarmHouse Fresh® grown cucumber extract, this serum is the perfect daily delivery system for the long-term firming effects of top-performing Matrixyl 3000® peptide.

What fans say: "Awesome! Add this to your routine as soon as you can. It is so light weight, moisturizing and just beautiful. Had a few forehead baby wrinkles starting. 2 weeks in…not there. Wish I had a before picture." - Read more reviews below.

Clinical test performance: In consumer perception tests, 81% agreed skin felt and appeared more firm in 30 days. And after 2 months, consumer tests with our peptide wowed – visibly reducing the look of deep wrinkle surface area by up to 45%.

This lightweight gel formula is so fast-absorbing, you can use it day and night under any moisturizer, year-round. Its shine-free texture is also perfect for oily or combination skin.